a British privately owned motor vehicle manufacturing company formed in 1919 to take over the assets of William Morris's WRM Motors Limited and continue production of the same vehicles. By 1926 its production represented 42 per cent of British car manufacture—a remarkable expansion rate attributed to William Morris's practice of buying in major as well as minor components and assembling them in his own factory.
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Though it merged into larger organisations in 1952, the Morris name remained in use until 1984, when British Leyland's Austin Rover Group decided to concentrate on the more popular Austin brand.